ABSTRACT

What is a strong enterprise? Certainly a company with excellent performance and growth quali es. Companies that have vitality, strong products, and unique technologies need to be included. In general, a strong enterprise is one that plans for and expects a constant, consistent, and acceptable level of pro tability now and far into the future. is then becomes my de nition for target costing as well. When there is a long-range pro t plan, future pro ts become predictable. is is the key concept of a fully integrated holistic target costing activity.