ABSTRACT
If you decide to build a house and you make an appointment to talk with a builder, does the builder come to the first meeting with truckloads of lumber, concrete, carpet, and roofing? Of course not! First, the builder has to find out what kind of house you want. Where will it be built? Will it be a ranch, a split-level, or a two-story house? How many bedrooms, bathrooms, closets? Brick exterior or aluminum siding? Decisions have to be made, and there has to be a plan. It is necessary to know what the target is. Similarly, if you are planning to give a talk, you have to determine some things beforehand. To whom are you talking? What is your audience expecting from you? What do you want the outcome to be? In short, what is your target? In this chapter, we look at the following questions:
Who is your audience? What do its members want from this presentation?
