ABSTRACT
The “R&D of the future” is an oxymoron, since R&D by definition looks at the future to provide for its own organization the means and ways to survive and to grow. There is an absolute truth that transcends the ages: R&D will continue in the healthcare industry, and R&D will be different from the current R&D. However, having read that does not prepare the manager of research to plan for the future. There are a number of possible strategies but they strongly depend on the various new technologies that might or might not fulfill their promise on the economic climate in the industry in a national as well as global perspective, and on the voice of society, inasmuch as it can be taken into consideration.
