ABSTRACT
Corporate social responsibility used to be considered as corporate philanthropy, moral obligation, or pure altruism. This point of view changed when people realized that social responsibility is a source of competitive advantage. What used to be money given to a good cause became a significant corporate resource regarding competitive relationships (Piercy and Lane, 2009). This new approach is in stark contrast with the point of view of the neoclassical economists, who defined the social responsibility of businesses to maximize the profits of the owners (Balabanis, Phillips, and Lyall, 1998).
