ABSTRACT

Event communication Goldblatt (2005) points out that event management is a profession where success or failure depends on communication. He also stresses that there are often barriers to communication, such as noise and visual distractions in the event environment. Regardless of the communication channel chosen, and the barriers to communication, it is essential that messages are clear, action oriented and, in most cases, recorded for future reference. This is particularly the case if a contract variation is involved, where customers ask for more, and more, and more! While a good customer service orientation is essential, it is also essential to recognize when additional services have cost implications.