ABSTRACT
At the end of this chapter, you will be able to
Understand the value and importance of online marketing communications and advertising strategies in tourism and hospitality.
Recognise the changing nature of Internet interactivity, the changing behaviour of users and the impacts of these changes on marketing communications in tourism and hospitality.
Understand and define a range of online forms of marketing communications and their value for the tourism and hospitality industry.
Understand how online advertising and other communications form part of organisational marketing communications strategies.
