ABSTRACT
Geeta Sarin was amongst the first to open a boutique in London for British Asians. As a professionalizing agent, she has spearheaded the designer suit movement whilst also making ready-made Asian clothes more easily available in Britain. As well as her shop in Wembley in north-west London, she developed an alternative market-the first Asian mail-order catalogues of ready-made Indian clothes. She is a pioneer and a groundbreaker in this economy.
