ABSTRACT
The Walt Disney Corporation (WDC) is divided into four segments: Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products. The Walt Disney Corporation has been able to gain the trust of American parents and position themselves as the leader in childhood entertainments on screen, on ice, and in person at the company’s numerous theme parks. In 1947, Walt Disney gave testimony in front of the House Un-American Activities Committee as a “friendly witness.” The Disney cynics are typically still involved as consumers of Disney production, but are critical of the increases in theme park prices and the intense marketing and merchandising efforts. Disney Theatrical Productions differentiates themselves from other producers in the quality of all materials that are produced and sold in conjunction with disney theatrical productions (DTP) productions. Disney Theatrical Productions is not just another theatre company doing what all theatre companies do; DTP is doing something different, and something important.
