ABSTRACT
In popular music, there is a notable connection between the aural art of music and the visual world of marketing. Women’s images have long been used to accompany musical performance, but electronic advertising of the late twentieth century led to rapid distribution, digital enhancement, and bold methods of gaining attention in an advertising-saturated culture. Chapter 10 investigates both opportunities and challenges for women involved in rock and popular music connected with visual marketing strategies. The roots of so-called “manufactured” popular music are examined with a focused study of the girl-group phenomenon of the late 1950s and early 1960s. The story continues by exploring the historical roots of music video, and concludes with a discussion of advertising techniques used to promote performers in the celebrity culture of the twenty-first century. Included in the discussion are the Supremes, Janice Joplin, Joan Jett, Tina Turner, the Go-Go’s, Madonna, Selena Quintanilla-Pérez, and more recent work of Beyoncé, Katy Perry, Lady Gaga, and Billie Eilish.
