ABSTRACT
This chapter deals with some positive, useful advice about fundraising from those in the know. There are all sorts of people that give advice on fundraising and they talk about going in with this specific ask and this is how social entrepreneurs do it. Economists, who love language that is unnecessarily obscure, explain that money is fungible – meaning that what social entrepreneurs save to buy a car they could spend instead on a wild weekend in Paris. In contrast to wool socks, which are not intended to be worn as mittens or stretched so far that they can be worn as hats, there are no restrictions on how social entrepreneurs use money.
