ABSTRACT

The foundation of ecommerce included the idea of open source commerce, in which the platform could be freely used by a diverse array of people and organizations. In the late 1970s, businesses recognized the emergence of electronic methods for processing transactions with other businesses and consumers. Alibaba Group Holding Limited was founded in 1999 and based its operations out of the People’s Republic of China as a mobile and online ecommerce company. The firm operated internationally and had been in operation since 1999. Since its founding, Alibaba Group Holding Limited had integrated several different subsidiaries into its core business. With respect to fictitious activities, Alibaba continuously invested capital in projects that protected personal security, ensured high quality products, and enforced penalty mechanisms for fraudulent behavior. Within the Taobao and Tmall marketplaces, Alibaba succeeded in detecting, preventing, and reducing fictitious transactions.