ABSTRACT

The most comprehensive evaluation includes both qualitative and quantitative data. Rural evaluators use data collection and analysis to find value, determine impact, document outcome, and cost benefit. Data is collected based on time, population or group of interest, and geographic area. Program evaluators, community members, program leads, and recipients of programs being implemented may collect data. The increase of participatory evaluation strategies such as utilization-focused evaluation and empowerment evaluation have increased the number of non-evaluators collecting data. Evaluators pilot instruments to establish their reliability and validity. Credible evidence in evaluation considers the community context, logistics, indicators, evaluation instruments, and the quality and quantity of data that evaluation instruments produce. Quantitative data collection methods include any method that results in a response that is or can be transformed into a number. Semistructured interviews are often developed based on a guiding theme or principle that is underpinning an evaluation.