ABSTRACT
Chapter 5 outlines the overview of the research approach employed to achieve the research objective and provides a detailed description of the data collection methods, which involve a combination of focus groups and individual interviews. It then proceeds to a discussion of their possible limitations in qualitative research and a detailed presentation of the instruments and the research team. Next, it discusses the process and procedures of data collection through the descriptions of participants and interview steps. The organisation of data is presented, including details about the process of transcribing, coding and analysing it. The chapter finishes with a brief summary.
