ABSTRACT

This chapter recaps the major findings of this study and discusses the implications of the differences of Shanghai Disneyland. Previous studies tend to link Disney with cultural imperialism. In order to avoid the impression of imperialism for a chance to survive and thrive in the lucrative Chinese market, Disney carefully builds Shanghai Disneyland as Disneyland with Chinese characteristics. The production of Shanghai Disneyland demonstrates glocalization, in which the global and the local prosper together. In particular, the production of Shanghai Disneyland suggests state-capital-led glocalization: glocalization led by economic capital of the state and economic capital with the state, for which a global cultural company is willing to compromise and share its cultural capital, in exchange for potential economic returns. State-capital-led glocalization leads to the discussion of the typology of glocalization. The four categories of glocalization with different conditions, considerations, and consequences illustrate various global–local dynamics in the process of a global formation of locality when the local meets the global.