ABSTRACT
In addition to recruiting, bribing, and other strivings for more response and more reports covered in the preceding two chapters, survey researchers employ alchemy for more. There are two forms of asking alchemy. First, alchemic askers claim they can transform or—“convert”, as some of them word it 1 —nonresponse into response. The second form of asking alchemy is transformation of what respondents say is going on—i.e., their answers—into into statements of what is going on. Verbal statements are transformed into factual statements.
