ABSTRACT
The ubiquity of asking and, thereby, the ubiquity of unreliable information, is evident, in part, by the number of organizations and individuals that ask 1 . Organizations devoted exclusively to survey research I name, Asking Businesses; e.g., Gallup. Other organizations that ask are corporations, consulting firms, interest groups, governments, political parties, unions, churches, schools, volunteer associations, newspapers, TV stations, and most university research centers.
