ABSTRACT
The first step to using social media is connecting one's vision and mission of the school while reflecting on one's own experiences that define their leadership style and philosophy. Initiating a strategic planning process connects one's school's direction to the purpose of the social media use. Simon Sinek's "Start with Why" TED Talk helps to provide focus and inspiration for generating ideas to build a mission and vision. The vision and mission statements gained clarity as the drafts moved from generally good principles in education to unique strengths of the school. As one's purpose evolves, communication to families should be updated as well. One way to do this is to post on one's website the social media platforms he will be using, why he is using them, and how they will be used. As he gets familiar with the different platforms, he will find strengths in each of them.
