ABSTRACT

Video production has become one of the most important tools of communication and self-expression in contemporary culture. Television is the more traditional term. In a technical sense, video refers to the picture part of a television signal. Video producers also must understand how to manipulate the basic production elements they have at their disposal. Picture composition, sound, editing, and graphic design are some of the basic aesthetic elements of video production. Video production, whether accomplished in a studio setting or in a field location, demands that a complex set of logistical and technical problems be efficiently solved for the production to be a success. All video productions go through a process that involves development, production, and distribution. The development phase of a project precedes any actual production activity. The organizational and teamwork skills that are needed to guarantee successful productions are in high demand by production employers.