ABSTRACT

India is among the major developing economies with favorable laws and regulations related to some aspects of Big Data (BD) and cloud computing. A related point is that BD- and cloud-related products and services offered in India must recognize the local technological reality, such as low bandwidth and mobile-driven digitization. Gartner expects India to be the fastest growing cloud market in the world. BD and cloud providers in India have developed products, services, and applications to meet diverse customer needs. Since India is considered to be an outsourcing capital of the world, the effects of BD and the cloud on India's offshoring industry deserve special consideration. Indian firms have engaged in higher-end entrepreneurial activities in BD and cloud sectors. The Indian e-commerce giant Snapdeal has opened a Data Sciences Centre in California to focus on BD and advanced analytics to understand consumer behavior. BD helped India's ICICI Bank to enhance operational efficiency by improving debt collection without alienating customers.