ABSTRACT
Postfeminism and Health. Sarah Riley, Adrienne Evans, Martine Robson. Prologue. The prologue introduces the term ‘postfeminist healthism’, a new way of understanding women’s health and postfeminism as we move through the early twenty-first century. Postfeminist healthism describes a way of thinking about women’s physical and mental health that is formed at the intersections of a postfeminist sensibility, neoliberal constructs of citizenship and a construct of health as an individual responsibility that is managed through good consumer activity. The prologue also outlines the book’s theoretical framework and disciplinary location – in critical psychology and media studies – but with reference to a range of social science and humanities research and how it creates a framework for understanding subjectivity in a highly mediated cultural context, without falling back on simplistic ideas of media influence.>>
