ABSTRACT
Search engine optimization (SEO) is a term used to describe a range of marketing tactics implemented to try and influence the visibility of webpages in the “organic listings” of a search engine’s results page. The goal for businesses is to put their website in one of the top spots on Google and/or other popular search engines. Within any industry, SEO should be a main component of the marketing plan, but for the tourism and hospitality industry it’s absolutely essential. According to various reports, online SEO is the most popular online planning source for travelers. The Internet has provided consumers with access to a plethora of choices, deals, flexible planning, information, and media all provided with the intention to immerse them in the destination before they arrive. When it comes to SEO, it is important to know that it is not enough to rely solely on keyword-rich text.
