ABSTRACT
Organizations offer solutions to both real and imagined problems. Solutions occupy all the interstices of social relations. By 'solutions' which mean very broadly, the products, services and deals that are offered for one's attention, consumption and use and that drive one's everyday actions. Television series, as identity narratives, quickly remind us that solutions are continually renewed, that once leading companies have now become extinct and new ones arrive in their place. Consumers, customers, users for their part the empty space in the solution offered by the producer organization, transform the solution into a resource for co-constructing with other users the value of the dating site, the meaning of the meeting, first virtual, then real and then become addicted or, after a while, give up. Organizations deploy much effort to provide solutions that will capture their targeted audience's attention and arouse their desire. The meaning an individual assigns to a solution helps that person to construct a meaningful world.
