ABSTRACT
This chapter contains dynamics of paradigm change; the principles on which it is based; underlying assumptions; guidance on application, and relevant issues; and related models. The paradigm may be changed by a set of dynamic processes. Managers resist strategic change that requires changing the paradigm itself. When faced with a need for strategic change - say, because of declining performance - they prefer incremental changes that do not involve changing the paradigm. The paradigm comprises the key beliefs and assumptions forming part of an organization's culture. Change at any level is most effective when consistent with the paradigm. The paradigm should be reappraised regularly to ensure that it reflects the organization's mission. The model encourages managers to continually reappraise the paradigm of the organization. It ensures that all changes are considered in the context of the recipe. The model helps to prevent strategic drift caused through failure to keep pace with environmental change.
