ABSTRACT
One of the most obvious applications of the Motivational Map is with career coaching. With so many people considering career moves and life changes often decisions can be made on a whole variety of factors including, financial, geographic, familial and of course emotional. Very few people considering a change in their career review their subconscious values and seek a decision that is 100 per cent aligned; keeping in mind, of course, that values and, even more so, beliefs can change over time! As career coaches we want to boost the success of our clients; and this, from what we have already covered, is a complex issue. Rather than focusing, as most career coaches do, simply on promotion, getting ahead, and the usual symptoms of what constitutes a 'career', we, as Motivational Mapping coaches, are advocating a slightly different approach.
