ABSTRACT
This chapter outlines the key concepts and ideas underpinning effective coaching, but always we have tried where possible to make the Motivational Map our focal point for the practice of coaching. This is because we believe that Motivational Maps open up a whole new vista for the development of coaching to take some examples. Knowing motivation and Maps really well is vital because motivation – energy – fuels all that we do. Thus, the precision that the Maps afford on this topic can only be a massive benefit in galvanizing the client, and enabling them to gain that extra performance boost that so often constitutes what has been called the 'winning edge'. Quite apart from the obvious benefits of coaching in enabling the client to perform at a higher level, to become more successful, there is that developmental aspect of coaching which returns us to the realization that increasing self-awareness,2 or consciousness, is at the heart of everything.
