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Book

China in Symbolic Communication

Book

China in Symbolic Communication

DOI link for China in Symbolic Communication

China in Symbolic Communication book

China in Symbolic Communication

DOI link for China in Symbolic Communication

China in Symbolic Communication book

BySui Yan
Edition 1st Edition
First Published 2017
eBook Published 11 August 2017
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315109428
Pages 140
eBook ISBN 9781315109428
Subjects Area Studies, Communication Studies, Humanities
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Yan, S. (2017). China in Symbolic Communication (1st ed.). Routledge. https://doi.org/10.4324/9781315109428

ABSTRACT

What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted?

In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.

TABLE OF CONTENTS

chapter 1|47 pages

The metalanguage’s mechanism of communicating the whole via the part and the strategy of corporate communication

chapter 2|12 pages

The semantic multiplicity of symbolic signification

The evolution of classic Chinese symbols through history

chapter 3|16 pages

The selectivity of symbolic signifiers

The root cause of the communication of negative Chinese images in modern times

chapter 4|17 pages

The metalanguage’s mechanism of communicating the whole via the part

How the image of China is constructed via non-governmental symbols

chapter 5|12 pages

The mechanism of synergic communication between two systems of signifiers

The international communication of the Chinese media

chapter 6|10 pages

The “APEC blue”

The transmutation of symbols from mass communication to group communication

chapter 7|8 pages

The characteristics of strong symbols and their power of communication

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