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Book

Disney Discourse

Book

Disney Discourse

DOI link for Disney Discourse

Disney Discourse book

Producing the Magic Kingdom

Disney Discourse

DOI link for Disney Discourse

Disney Discourse book

Producing the Magic Kingdom
Edited ByEric Smoodin
Edition 1st Edition
First Published 1994
eBook Published 22 March 1994
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9780203873267
Pages 272
eBook ISBN 9780203873267
Subjects Economics, Finance, Business & Industry, Humanities
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Smoodin, E. (Ed.). (1994). Disney Discourse: Producing the Magic Kingdom (1st ed.). Routledge. https://doi.org/10.4324/9780203873267

ABSTRACT

Hirohito and his Mickey Mouse watch, Goofy and Donald as our "Goodwill Ambassadors:" Disney Discourse is an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney's domestic cultural production "innocent" national icons, as well as theme parks, cartoons and television to analyze the global impact of American popular culture, the politics of Disney, and the complex reception Disney productions have received around the world.

The Disney corporation's ever-increasing visibility the opening of Euro Disney and new stores in malls and vast influence over global culture demands critical attention not only in film and television studies, but in international diplomacy, architecture, economics and other related fields. Disney Discourse consolidates the best of the current work on Disney and provides a representative sample of past analyses of the Disney empire.

Contributors: Julianne Burton-Carvajal, Lisa Cartwright, Brian Goldfarb, Richard deCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, José Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.

TABLE OF CONTENTS

chapter |20 pages

Introduction: How to Read Walt Disney

part |2 pages

A Disney Archaeology

chapter 1|19 pages

Genius at Work: Walt Disney

chapter 2|2 pages

Film Phenomena

chapter 3|4 pages

Mickey Icarus, 1943: Fusing Ideas with the Art of the Animated Cartoon

chapter 4|21 pages

The Magic Worlds of Walt Disney

part |2 pages

National Production

chapter 5|16 pages

Disney's Business History: A Reinterpretation

chapter 6|19 pages

Disney After Disney: Family Business and the Business of Family

chapter 7|12 pages

Painting a Plausible World: Disney's Color Prototypes

chapter 8|11 pages

The Betrayal of the Future: Walt Disney's EPCOT Center

part |2 pages

The Global Reach

chapter 9|17 pages

"Surprise Package": Looking Southward with Disney

chapter 10|21 pages

Pato Donald's Gender Ducking

chapter 11|12 pages

Cultural Contagion: On Disney's Health Education Films for Latin America

chapter 12|20 pages

Images of Empire: Tokyo Disneyland and Japanese Cultural Imperialism

part |2 pages

Reception

chapter 13|11 pages

The Mickey in Macy's Window: Childhood, Consumerism, and Disney Animation

chapter 14|23 pages

Fantasia: Cultural Constructions of Disney's "Masterpiece"

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