chapter  7
16 Pages

Seven The Netherlands – Koolhaas and the Profession at Play

WithHans van der Heijden

When you are young and want to become a film star, you go to Hollywood. When you want to be an architect, you go to the Netherlands. The Netherlands are the Hollywood of architecture.1

Is this ironic? Is this a publicity slogan of one of the many institutes promoting Dutch architecture abroad? A mantra? Or is it a fantasy of an eager architecture student? No, this is the serious credo of Canadian/English/New Zealand architects S333, offering their explanation for setting up practice in the Netherlands. S333’s case confirms the myth of the Netherlands as a tolerant society, open to foreign contributions to a modern and ever lively architectural debate.2