chapter  3
10 Pages

Phase 1: Strategic planning – effectiveness review

WithUlrich Schramm

A strategy is a careful plan or method for achieving a specific end (Merriam-Webster’s Collegiate Dictionary, 11th Edition, 2003). Thus, strategic planning is a process that culminates in a strategic plan based on the medium-and long-term needs of an organization as determined by a market/needs analysis. This, in turn, is based on the organization’s mission and goals, as well as facility audits (Preiser and Schramm, 1997).