ABSTRACT

Before 11 September 2001, government travel advisories constituted a background decision-making consideration for most international travellers. Travel industry professionals in the majority of travel-generating countries had a low awareness of government travel advisories, which rarely featured as an issue during overseas travel transactions between travel consultants and their clients. Conversely, foreign ministries that issued travel advisories made perfunctory attempts to disseminate them to the mass media, the travelling public or travel industry professionals. Notable exceptions to this global trend were Japan and the USA, where the large outbound tourist markets tended to be far more security and safety conscious than other countries with slarge numbers of outbound travellers.