chapter  6
Marketing Communications for Destinations and Venues: Practice (I) Introduction Effective use of publications, including websites and electronic brochures Effective PR Effective advertising Summary Review and discussion questions Sources
Pages 19

Summary of Chapter Contents This chapter looks at the effective communication and dissemination of promotional messages about destinations and venues through the printed, visual and electronic media. Chapter 7 continues the theme of effective dissemination of promotional messages but focuses on ways in which such communications are carried out primarily on a oneto-one basis with clients.