chapter  7
Marketing Communications for Destinations and Venues: Practice (II) Introduction Exhibiting at trade shows Organizing workshops and roadshows Running familiarization trips and educationals Organizing effective ambassador programmes Summary Review and discussion questions Sources
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Summary of Chapter Contents This chapter continues to look at the effective dissemination of promotional messages about destinations and venues begun in Chapter 6, but concentrates on ways in which such communications are carried out primarily on a one-to-one basis with clients.