chapter  12
Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors
Pages 17

Introduction Those responsible for the marketing of conference destinations and venues understand that the market for their services and facilities is an extremely dynamic one, and one that is highly sensitive to even subtle changes in the political, economic and social environment. The conference sector is also affected by the accelerating rate of innovation in information and communications technology, which on the one hand offers significant opportunities for more effective marketing and more attractive products, but on the other hand may also create certain threats to the long-term prosperity of this sector.