ABSTRACT
This chapter explores the duality of meanings and values of the domestic space within the commercial home setting as a particular site of hospitality provision and consumption. The discussion centres on modes of representation and iconography within home-based hospitality businesses such as lodging houses, guesthouses and bed and breakfasts, and an examination is made of conceptual relationships between identity, space and setting. The authors draw upon research experiences in Scotland, investigating both guest house owner perceptions (Di Domenico, 2003) and guest-researcher impressions (Lynch, 2003), in terms of how the home is used as a mechanism within which to present symbols and artifacts reflecting internal and external Scottish identities of individual, place and setting.
