chapter  6
25 Pages

Organisational agility 127

ByVeterans Agency

Change is one of the great certainties of business life, and how well an organisation responds is a measure of its agility. Organisations today find themselves increasingly challenged by having to manage unpredictable and continually changing customer opportunities. Forecasts become unworkable and success is dependent on an ability to respond rapidly and flexibly to customer requirements, to change gear and immerse the organisation in these new opportunities on a constant basis.