chapter  5
28 Pages

Strategic Offensive Business Analysis: The “S” in POISE

Offensive business analysis is the foundation on which to build future strategies and plans. This is the first chapter of four that address the “S” of POISE-Strategic. Winning strategies are a necessity for any business that plans to succeed. Rarely do winning strategies develop in a flash of inspiration; more often, they evolve over time, as a result of trial and error and rigorous business analysis. That business analysis-where a company is presently and where it intends to go in the future-is the focal point of this chapter by addressing customer needs, competitive positioning, and the overall business environment.