ABSTRACT
Offensive business analysis is the foundation on which to build future strategies and plans. This is the first chapter of four that address the “S” of POISE-Strategic. Winning strategies are a necessity for any business that plans to succeed. Rarely do winning strategies develop in a flash of inspiration; more often, they evolve over time, as a result of trial and error and rigorous business analysis. That business analysis-where a company is presently and where it intends to go in the future-is the focal point of this chapter by addressing customer needs, competitive positioning, and the overall business environment.
