chapter  2
8 Pages

Introduction to sport tourism destination analysis

ByJames Higham

Established sport tourism resources exist within a hierarchy that is dynamic (Bale, 1989).This applies to both natural and built sport tourism resources. Naturebased sports offer great opportunities to destinations that may be positioned favourably within the sports location hierarchy. Sports such as ski-jumping (e.g. at Holmenkollen, Norway), surfing (e.g. at Bali and Hawaii), hang gliding (e.g. at Omarama, New Zealand) and surf lifesaving (e.g. the Gold Coast, Australia) are closely associated with prominent destinations because of the natural phenomena and/or climatic conditions that exist at those places. The emergence of new or growth in existing nature-based sports such as kite-surfing and base-jumping offer considerable opportunities for tourist destinations that (a) recognize the natural resources that may serve new forms of tourist demand, and (b) respond efficiently and appropriately to emerging sport tourism opportunities (see Case study 2.1).