chapter  8
19 Pages

Sport tourism planning

WithC. Michael Hall

The tourism benefits of a successfully developed facility or a staged event could be very valuable for the prospective increase in the number of inbound tourists. For example, in the case of hosts of Winter Olympics, the venue and hosting towns become highly identified in the winter tourist marketplace and can achieve a high degree of international awareness of their attractiveness in winter (Wall and Guzzi, 1987; Ritchie and Smith, 1991) – a time that is often low season for tourism. For example, Norway’s hosting of the 1994 Olympics was perceived as an opportunity to promote activities in the country’s mountainous regions, such as skiing, ski touring, and mountain climbing, which could serve to attract more domestic and international tourists (Chernushenko, 1996).