chapter  21
8 Pages

The future of sport tourism

ByJames Higham

Both sport and tourism are subject to specific niche-market demands. In instances where these demands are not being met, changing preferences and purchase patterns swiftly follow. Sports are cultural practices and social constructions, and as such they evolve as people interact (Coakley, 2004). Sport tourism is one medium of social interaction that may provide a platform for the evolution of sports (Hinch and Higham, 2004). Tourism, like sport, is a discretionary activity that is immediately influenced by economic circumstances and levels of discretionary income. While sport and tourism futures are, by the very nature of sport and tourism, problematic in forecasting, various existing trends provide insights into possible futures influencing the interests of sport tourism destinations.