chapter  2
23 Pages

Live buzz marketing

WithJustin Foxton

One-to-one, face-to-face, live buzz, live viral marketing, gossip marketing, word of mouth marketing, stealth marketing, ambush marketing, guerrilla marketing,Tremor marketing, sneeze marketing, theatrical marketing, live point-of-sale, underground marketing, peer-to-peer marketing . . . all strands of connected marketing.The astonishing array of descriptors for what, at its core, amounts to the same marketing phenomenon provides a very good sense of how connected marketing is a young and emergent field. But whatever you call the various activities that go to make up connected marketing, one thing’s for sure: it represents marketing’s brave new world.