chapter  6
33 Pages

Emerging Types of Shopping

Retail entertainment destinations are a progression from festival and speciality retailing, referred to earlier, which established many of the retail principles upon which retail entertainment destinations are based – tuning the mix of merchandise, the importance of the environment in forming the character of the place and the complementary nature of catering and retail. However, other than the leisure pastime involved in festival and speciality retail there were few specific facilities for entertainment. The step forward made by retail entertainment destinations has been the specific inclusion of entertainment facilities and their equal importance to the retail and catering components. The entertainment facilities range from cinemas, special format theatres, game based attractions, sports and live performance venues.