Economic and Commercial Considerations
Overall Objectives The developer’s and investor’s objective will be to produce a shopping development that is both profitable on completion and successful in operation. It should be noted that the developer’s interest will be focused towards making a short-term development profit and the investor more focused towards achieving a successful, long-term investment. While these roles are often combined, there will inevitably be some divergence of interest between the developer and investor. (The different interests and characteristics of the types of client were examined in more detail in Chapter 7.)
The common commercial considerations exam-ined here are considered under the followingtopics: ■ finding the opportunity ■ assessing if a project will be successful ■ managing the process and risk.