chapter  11
36 Pages

Information Systems–Business Strategy Alignment The dynamics of alignment: insights from a punctuated equilibrium model

Several prior articles have emphasized the importance of alignment between business and information system (IS) strategies, and between business and IS structures. Seeking to advance our understanding of alignment, we examine the dynamics of changes in alignment through strategy/structure interactions in the business and IS domains. More specifically, we address the following question: In what ways does alignment evolve over time?