chapter  5
18 Pages

Cultural Customization: Uncertainty Avoidance

The importance of predictability, structure, and order (high uncertainty avoidance) versus willingness for risk-taking, less structure, and ambiguity (low uncertainty avoidance).

Countries High on Uncertainty Avoidance

Greece, Portugal, Guatemala, Uruguay, El Salvador, Belgium, and Japan (see page 95 for a comprehensive list of country scores).