chapter  13
14 Pages

Sport tourism

Small-scale sport event tourism: the changing dynamics of the New Zealand Masters Games
WithB. Ritchie

Sport tourism includes travel to participate in a passive sport holiday (e.g. sports events and sports museums) or an active sport holiday (e.g. scuba diving, cycling, golf ), and it may involve instances where either sport or tourism are the dominant activity or reason for travel. Standevan and De Knop (1999: 12) therefore define sport tourism as ‘all forms of active and passive involvement in sporting activity, participated in casually or in an organized way for noncommercial or business/commercial reasons that necessitate travel away from

home and work locality’. Pitts (1999: 31) believes that from a sport marketing and management perspective, sport tourism consists of two broad product categories:

. sports participation travel (travel for the purpose of participating in a sports, recreation, leisure or fitness activity)

. sports spectatorial travel (travel for the purpose of watching sports, recreation, leisure or fitness activities and events).