ABSTRACT

A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge opportunities and an alternative career track for many professionals.

A New Brand of Expertise clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. Readers will learn effective methods for uniquely marketing and branding themselves in order to develop a sustainable and successful free agent career.

part |40 pages

The Crest of the Wave

part |69 pages

Creating Your Brand of Expertise

chapter |14 pages

Calculating the Risk

chapter |16 pages

Channeling Your Sales

chapter |9 pages

Name Your Price

part |55 pages

From the Client's Point of View

chapter |13 pages

Why Now?

chapter |12 pages

Choose Your Weapon

chapter |6 pages

The Price is Right

chapter |11 pages

The Race is On

chapter |9 pages

Future Imperfect