ABSTRACT
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge opportunities and an alternative career track for many professionals.
A New Brand of Expertise clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. Readers will learn effective methods for uniquely marketing and branding themselves in order to develop a sustainable and successful free agent career.
TABLE OF CONTENTS
part |40 pages
The Crest of the Wave
chapter |7 pages
The Company Man Myth
chapter |11 pages
Why Companies Use Independent Talent
chapter |9 pages
Why Individuals Choose Free Agency
chapter |8 pages
“Mind Sets” as Well as Skill Sets
part |69 pages
Creating Your Brand of Expertise
chapter |14 pages
Calculating the Risk
chapter |9 pages
Marketing Your Brand of Expertise
chapter |16 pages
Channeling Your Sales
chapter |9 pages
The Ugly Little Employment Problem
chapter |7 pages
And Now to the Nitty Gritty
chapter |9 pages
Name Your Price
part |55 pages
From the Client's Point of View