chapter  7
40 Pages

The Cross-Cultural Marketeer

While the development and design of universal products is an interesting topic of discussion, the globalization vs. multinationalization debate may soon become moot. The world is rapidly entering an age

Cross-Cultural Promotion Strategy

Learning Foreign Languages

There are some excellent language programs available for business persons such as Berlitz Schools of Languages, Princeton, New Jersey, Dartmouth College's Language Outreach, and Middlebury College.