chapter  2
31 Pages

The Cross-Cultural Strategist

Some educators and consultants feel that the Japanese are allowing their cultural homogeneity to become a liability. U.S. Labor Secretary Robert Reich observes [14]:

In fact, even the most cosmopolitan Japanese companies are finding that the general reputation of Japanese business for putting Japan's interests first is creating a competitive disadvantage, making it increasingly difficult for these companies to export their products or undertake foreign investment around the world without encountering political opposition.