chapter  20
Wal-Mart’s entry into the German market: an intercultural perspective
Pages 5

In 1962 Sam Walton founded Wal-Mart and with it the Wal-Mart culture. It has been the company’s ‘heart and soul’ for decades of continuous organic growth and has allowed Wal-Mart’s tremendous economic success. With the takeover of Wertkauf and Interspar, Wal-Mart met with two strongly established and very different corporate cultures.