chapter  12
17 Pages

Covering Planned Events

There are literally thousands of corporations, politicians, special-interest groups, nonprofit organizations, government agencies, and other individuals and groups looking for exposure on network and local newscasts. Assignment desks are inundated with news releases and telephone calls from publicrelations firms and publicists working for these various groups. And, of course, most of these organizations have Web pages on the Internet where newsrooms can reach them and vice versa.